ALFRED A. MARCUS
The Future of Technology Management and the Business Environment
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.   ANTICIPATE AND SHAPE TECHNOLOGICAL DISRUPTION...INSTEAD OF BEING VICTIMIZED BY IT Gain powerful insights for crafting strategy in technology-rich industries, from IT to finance, and healthcare to energy Understand the massive social impacts of technology, and how today’s societal divisions shape your opportunities to innovate For everyone who must manage new technologies and respond to technological disruption From biotech to nanotech to big data, the pace of technological disruption continues to accelerate. Now, leading business strategy expert Alfred Marcus offers powerful tools for anticipating technological change, and managing the threats and opportunities it poses.   Marcus illuminates the ongoing interplay between technological change and wider societal trends, helping you recognize new opportunities created by these interactions, and maximize the upside–both for your company and the broader society.   Whether you’re an executive or strategist, technical professional or MBA student, this guide will sharpen your focus on the future so you can navigate radical technological-driven change–wherever it leads.   Emerging technologies offer immense promise for generating growth, profitability, and prosperity. But they face major obstacles to commercialization, and have environmental and social costs that must be carefully managed to maximize the benefit and mitigate the harm.   This book is about the foresight and strategic actions required for these new technologies to play a positive rather than negative role. Alfred Marcus illuminates their potential, reviews the risky decisions needed to transform potential into reality, and discusses how technologies might be used to ameliorate social problems rather than exacerbate them.   Whether you’re an executive, manager, or student, you’ll gain powerful insights into innovation, strategy, execution, technology management, and the fastchanging business environment in which technological change takes place.
List Price: $59.99 (Final bulk discount pricing is based on quantity)
ISBN: 9780133996227
Uh oh. It looks like this title is out of stock.
Did you know eBooks never run out? It's true. We have millions of titles available right now. You can download an eBook in seconds.

Why eBooks are the Smart Way to Go

Deep bulk discounts and $0 in shipping costs means you save big with bulk eBooks. Plus, eBooks are typically cheaper than print books.
Distribute your eBooks via text message, email, social media, and more using redeemable eBook codes. Users can get their eBook instantly.
Receive Readership Analytics & Redemption Reports for proven engagement and user data, including name and email address.
Read from the convenience of our web reader or download the BookShout app on your favorite smart device to read anywhere.
Want to make the smart switch to eBooks? CLICK HERE
Not convinced yet? No problem. We can still get you the print books you need. Fill out the request form below and a member of our sales team will be in touch quickly.

Request Bulk Purchase:
Book Format*
Book Quantity*
How will the books be used?*


Interested in Gift Cards?
9780133996227 medium Bulk gift card c973c6294bb562c572cc09448c6304915953cb77b337c63c74b0d98ee2f3afc7
Benefits
Plastic Cards are standard Gift Card Size (3.375” x 2.125”). Cards can include scratch-offs over the redemption code. Cost less than distributing/shipping Print books. Great for Events, Churches, Schools, Authors, etc.